Free ACCAM Practice Questions

Question 1

A company must keep its Campaign Classic v7 marketing database and audience workflows in its own data center, while Adobe operates email execution and bounce handling. Security has approved transferring recipient addresses and the personalization data needed to assemble messages, but not moving the marketing database. Which deployment fits these responsibilities?

Accepted Answer

Use on-premise marketing with Adobe mid-sourcing for execution and bounce handling.

Answer

Use fully hosted Campaign with an on-premises replica maintained as the reporting database.

Answer

Run Campaign on premises; have Adobe manage only sending-domain authentication.

Answer

Use Adobe-hosted marketing with an on-premises MTA and a locally managed bounce mailbox.

Question 2

An ecommerce campaign needs one email per recipient who has made at least one purchase in the last 30 days. An Enrichment activity joins qualifying purchase rows to recipients, so a customer with six qualifying purchases appears six times. Different customers may share an email address, and the message needs no purchase-level details. Select the correction that preserves the intended recipient population without merging different people.

Accepted Answer

Query recipients using an existence condition on qualifying purchases, returning recipient-level rows.

Answer

Deduplicate on email after the join, keeping the row with the most recent purchase.

Answer

Change the targeting dimension to purchases and keep all qualifying purchase identifiers unique.

Answer

Deduplicate on purchase ID after enrichment, retaining recipient IDs as additional personalization data.

Question 3

An order gateway calling nms:rtEvent.PushEvent records this sequence:
Submission: Campaign returns a positive event identifier.
After 40 seconds: final sending status is still unavailable.
Gateway action: assign a new business key and submit the confirmation again.

No duplicate-event check is configured, and some customers receive two confirmations. What change should replace the gateway's response to the expired timer?

Accepted Answer

Record event acceptance and reconcile its processing status before submitting the same confirmation again.

Answer

Mark the confirmation delivered on receipt of a positive ID and suppress subsequent delivery-status alerts.

Answer

Repeat submission with the same business key on each expired timer, without checking the existing event's outcome.

Answer

Suspend all order-event producers until every accepted event has a final delivery status in Campaign.

Question 4

After a Campaign Classic v7 web-server maintenance window, new tracked links still redirect to the expected landing pages. New click events are present in local tracking log files but do not appear in nms:trackingLogRcp; older reporting data remain visible. Delivery-log statuses continue updating. Where is the break most likely located?

Accepted Answer

Retrieval of tracking logs into the recipient tracking table.

Answer

Generation of tracking URLs during delivery content preparation.

Answer

The webmdl redirection handler serving the tracked links.

Answer

The trackinglogd process that writes the local tracking files.

Question 5

Four hours are available to prepare and send 864,000 personalized emails. Testing shows that preparation occupies the first hour; sending cannot overlap it. The execution tier must operate at no more than 80% of its measured sustainable throughput during the remaining window. Ignoring other overheads, which minimum measured throughput should the architect require?

Accepted Answer

100 messages per second, applying the 80% ceiling to the three-hour sending rate.

Answer

75 messages per second, allowing for the 80% utilization ceiling across four hours.

Answer

80 messages per second, based on sending the full population in three hours.

Answer

96 messages per second, adding 20% to the required three-hour sending rate.

Question 6

Campaign receives purpose-specific email permission from an authoritative consent service. A revocation effective at 09:15 is applied immediately. At 10:00, a delayed CRM file arrives containing an opted-in value captured at 08:00. The import overwrites permission whenever a file arrives, and affected recipients re-enter the audience. The campaign requires current permission at sending. What should change in the integration?

Accepted Answer

Preserve the authoritative revocation and reject the older CRM permission value during reconciliation.

Answer

Use the arrival time of each feed as the precedence value for all permission updates.

Answer

Exclude affected email addresses through quarantine and keep the current permission-update mapping.

Answer

Stop all profile imports until the CRM and consent feeds can be delivered in timestamp order.

Question 7

An integration writes purchase records to the custom cus:purchase schema with xtk:session.Write. Each purchase includes a linked recipient identified by a verified, unique CRM key. Customer names also arrive in the payload, but this integration must neither create recipients nor alter existing recipient attributes. Which _operation value belongs on the linked recipient element?

Accepted Answer

_operation="none"

Answer

_operation="update"

Answer

_operation="insertOrUpdate"

Answer

_operation="insert"

Question 8

'Can we add SMS and keep the launch date?' asks the sponsor five days before a Campaign email release. The email scope has passed its targeting, consent, performance, and recovery tests. The proposed SMS provider's connector and permissions have not been assessed, and email has no dependency on that work. The architect's recommendation should be to:

Accepted Answer

Recommend the validated email launch and present SMS scope, resource, and schedule options for approval.

Answer

Move the entire release behind SMS approval so that both channels can share a single acceptance decision.

Answer

Commit both channels to the date and use the verified email consent records to authorize SMS targeting.

Answer

Leave SMS outside the release and confirm the date without assessing the sponsor's requested scope change.

Question 9

Delivery analysis for a weekly loyalty email is fast, but personalization is slow because each recipient triggers a lookup through Federated Data Access (FDA). The business requires the offer values captured at analysis time, not values that change during sending. Temporary staging is permitted; a permanent copy of the external customer table is not. Which adjustment best fits this workload?

Accepted Answer

Enable 'Prepare the personalization data with a workflow' for the delivery.

Answer

Raise personalization concurrency while retaining individual FDA lookups.

Answer

Replicate the external customer table into recipient extensions before each week's delivery preparation.

Answer

Move the same per-recipient FDA lookup into a reusable personalization block used by all deliveries.

Question 10

A campaign workflow has two parallel branches:
Recipient selection produces the approved campaign audience.
Loyalty refresh updates changed balances and outputs the affected recipients, including some outside that audience.

Both outputs use nms:recipient. Selected recipients absent from the refresh output already have current balances. Sending must wait for both branches and then retain exactly the approved audience. Identify the activity and population setting that provide this behavior.

Accepted Answer

An AND-join with recipient selection designated as the main set.

Answer

An Intersection using recipient IDs to match the two outputs.

Answer

A Union that removes duplicate recipient IDs from both inbound populations.

Answer

An Exclusion that removes balance-refresh recipients from the selected audience.

Free ACCAM Practice Questions

Domain 1: Solution definition 24% of exam

Question 1

Question 2

Question 3

Domain 2: Data landscaping 24% of exam

Question 4

Question 5

Question 6

Domain 3: Installation and management 16% of exam

Question 7

Domain 4: Project leadership 10% of exam

Question 8

Domain 5: Customization 26% of exam

Question 9

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